In my life I have done a great many things. Professionally I worked for the government and for compagnies big and small. Writing texts, making visuals, designing websites and integrating Social Media in the life of businesses. The common thread in all this is to bring hidden treasures out in the open, in words, images and with a good marketing strategy.
This is a question I get from time to time. There is not one answer in my books. It could be a color combination, a facial expression, an interesting structure, a play of lines. Something catches my eye. And what makes me really happy, is when I see the pictures on my screen and some of them are what I hoped to portray. Or better: there might be something specal I had not noticed while I took the picture. I guess above all, I am content when hidden beauty is revealed. It's a quest and a pleasant hunt.
Only when something becomes tangible and visible, you can relate to it. You must be able to touch the intention. It can help to reduce a major problem to a simple operation. Such as picking up plastic from the street of beach, makes you part of a cleaner world. Because it is only when something becomes tangible that you can relate to it. With my images and stories I seek to invite this connection.
I worked with Sia in her role as content manager and photographer. Two disciplines where she has clearly shown added value. Sia is at her best when the challenge is big, then she won't let go until it is good and ready. As a photographer, she takes into account the content and the frames that the content system prescribes during the shoot. That is very efficient and leads to good results. Just very pleasant - and agile! - working with Sia!
Have a look at my portfolio